What's In My Handbag has taken a brand new slant on the whole beauty sample box thing. The craze for monthly deliveries of surprise beauty products has certainly taken off, but there will come a time when consumers demand a little more bang for their buck by way of a more personalised service.
What's In My handbag or WIMH seems to have taken a step in that direction by offering beauty lovers like you and I the chance to test out some coveted brands at discounted prices. The difference is, that on WIMH you get to select which products you want to try, you can order as much or as little as you want knowing that you'll only ever get products that you actually want to test. Let's be honest, how many of you have been left with products from monthly beauty boxes that just are not suitable for your tone or hair?
I've been keeping an eye on their site for a few weeks and so far they've have some delectable offers including a four piece Dermalogica sample set including microfoliant for just £9.95, Daniel Sandler Watercolour also just £9.95, pretty decent savings on both of these. I would recommend doing some research though as some of the products aren't actually discounted, such as the Emma Hardie set currently on the site.
Another nice thing about this brand is that from time to time they throw out a sample, totally gratis. Again you have to opt in for these samples so they're not sending you things you've got no interest in. This week my very first sample arrived. A tester bottle of the new Jimmy Choo Fragrance - Flash. The packaging was really sweet (see main pic) and fit through the letter box which is a plus!
The scent is quite floral yet has subtle musk-type notes. It reminds me a bit of a body spray I was in love with at school. It was from Boots, came in a dark blue bottle, and was called something like 'Starry' or 'Midnight' or something along those lines...... if anyone knows what I'm talking about please let me know!
What do you think of this method of testing new products? Will you be trading your beauty boxes for a service like this any-time soon?